Background
We started working with Dr Stephen Jacobs and his dental practice, Dental FX, based in Bearsden, Glasgow in November 2012. Stephen is a trained dental implantologist and is a past president of the ADI (UK). He was interested in improving his website rankings and driving new business to the dental practice through primarily for dental implant treatments.
Target keywords
From the outset the primary focus of the SEO campaign had to be around the search term “Dental implants Glasgow”. We discussed the work involved with Dr Jacobs and in order to get www.dentalfx.co.uk to the top of Google there was quite a bit of work to do.
The challenge
Apart from the challenge of ranking organically for the main keyword “dental implants Glasgow”, we quickly realised after running a detailed analysis of the site that Dentalfx were very poorly represented in terms of local results. We reviewed and updated the site’s Google plus page, making sure that all NAP information was applied consistently. We analysed the current back links to the site including anchor text density and we started our dental SEO campaign in earnest.
Onsite work required was not major, we added alt text to the images where required, reduced the needless keyword repetition and altered the meta data. Offsite, we have taken a gradual approach to gathering quality back links from relevant and authority sites using methods like blog commenting, press releases, broken link analysis, social media, high quality directory submissions, including Dmoz, and much more besides.
The results
Within three months of beginning our dental SEO campaign forwww.dentalfx.co.uk they were delighted to be #1 in Google for “dental implants Glasgow”. Over two years on they are still there and due to the diverse nature of our back linking strategy, DentalFX are also ranking highly for several other high value dental search terms including:
- Number 1 for “Teeth implants Glasgow”
- Number 4 for “Emergency dentist Glasgow”
- Number 3 for “Dental implants”
- Number 3 for “Cosmetic dentist Glasgow”
- Number 10 for “Veneers Glasgow”
Combine this with a vastly improved ranking for their Google Local results, you can understand why Dr Jacobs is delighted to recommend the Deseo. His recommendation is based on the additional high revenue clients that we have delivered through our SEO campaign.
What to do next?
Whatever your concerns are over your website, give us a call and we’ll give you some free, informal advice. We can perform an audit of your site to pinpoint any issues for you, and we can have a report ready for you within 48 hours. We believe in offering these initial site evaluation services for free so what have you got to lose.
Why not get in touch today by calling us on 0203 004 9494 and we will talk you through the options and give you a free, no obligation quote. Remember we have clients throughout the UK and it is not problem to have a meeting at your office wherever you are.