Background

Dr Jameel Gardee, of the Glasgow Smile Clinic, is a highly regarded cosmetic dentist who trained at the world renowned Goldman School of Dental Medicine in Boston. Dr Gardee knew the value of SEO and had an SEO agency. The problem –  his site had vanished from the rankings overnight. Straight away it looked like the site had a Google penalty for poor SEO practices. You can find out lots more on this Wikipedia page about Google penalties .

This was confirmed as soon as Dr Gardee took advantage of our FREE site analysis and SEO report. The existing SEO company had used automated link building software to create hundreds of very low level links to glasgowsmileclinic.com. Google penalises these tactics because the links are not coming from relevant authoritative dental and health websites, which in essence what Google wants.

Target keywords

Dr Gardee was keen to rank for the search terms “Veneers Glasgow” and “Dental implants Glasgow”.  

The challenge

The challenge we faced was twofold – remove the penalty from the main website. This is a long terms process and can take up to 12 months to recover. The challenge was what do we do in the short term?

The solutions

For the short term we built a completely new site for Dr Gardee. This site had not back link history and gave us a fresh SEO platform to work on and to get him ranking quickly. The website is www.glasgowsmileclinic.co.uk. In just under 4 months the website now ranks in the top 5 Google results for “Veneers Glasgow” & “Dental implants Glasgow”. 

For the main site, glasgowsmileclinic.com we also began removing and disavowing all the old links. Essentially telling Google not to count them any more. We also performed a lot of onsite work on the site such as changing the meta titles and meta descriptions. We revamped the content on the site to make sure that the keyword density of each page became optimal, we created new pages with content relevant to Dr Gardee’s chosen keywords, and we updated image and video tags.

At the same time we started building high quality links with appropriate websites as well as guest blogging on high page rank dental blogs, press releases and building up a greater presence on good quality online business directories.

The results

The main website has now fully recovered and ranks in the top 5 search terms in Google for all the main high-value treatment keywords including veneers, dental implants, Invisalign and cosmetic dentistry.

In addition to this the short term site is still ranking in the top 5 results also for many of the keywords above but completely dominates for “veneers Glasgow”. It was a challenging strategy that Dr Gardee and his team completely embraced and they are now reaping the rewards of his investment.