Get the right type of patients through SEO
Deseo is a dental marketing and search engine optimisation agency based in Glasgow. We occupy all our efforts solely within the dental marketing niche, and we work with many clients across the UK. At its simplest, we make dental clients websites appear at the top of Google when potential customers search for specific dental terms like “dental implants” or “cosmetic dentistry”. You have probably arrived at this website because you typed something like “dentist SEO” into the Google search box. We are number one for that particular search term. We must be doing something right, because we have effectively made you visit our website.
To give you an outline of the process we go through with dental clients, we start off by looking at the keywords or search terms that the client is interested in. This may be something like “dental implants Glasgow” or “cosmetic dentist Liverpool”. This stage is crucial as it identifies the number of monthly searches these keywords have. Let’s face it, there’s no point being number one for the term “replace half a tooth” if no one is searching for that term! So for example, with our dental client in Glasgow, we know that around 500 people per month are searching for “dental implants Glasgow”, and our client’s (Dentalfx) website is number one in Google for that term. Dr Jacob’s website visitor numbers are up by around 120% year on year.
Also a part of the initial process is a full appraisal of your existing website. A large part of where your website appears in the search results is determined by on-site factors such as meta-information, page titles, keyword density, depth of content, site maps etc. etc. We perform this appraisal free of charge for every client who gets in touch with us.
When we take a dental client on, we will suggest changes to the website, and we begin the process of off-site SEO involving Link building and local page building and optimisation. This is a time-consuming phase where we employ tactics such as guest blogging, forum posting, social optimisation, testimonials, press releases, content sharing and various other strategies that bring in quality and authoritative back links. Building back-links is an on-going process as all links have a shelf life and require replacing regularly. This area is where the majority of effort is focused.
We have many satisfied dental clients and we can put you in touch with fellow dentists who are happy to recommend our services. Please get in touch with us on 0141 404 7400 if you’re interested in taking your dental practice up to another level.
We only accept one dental client per city area, so please get in touch today as places are limited.
Author : Pat McCamley